We are a collective of creators, artists, managers, and producers who believe that music is born live, each and every time. URSUL, House of Art, is expressed through colorful and diverse events, from large festivals to intimate gatherings, where the audience and artists meet and create a shared experience together.

Alongside the events, the label signs artists and producers with a unique approach and sound. It has introduced the world to the original genre it created, called JAM HOUSE:

A style that combines live electronics, the structure of house, but with the free and human spirit of a jam session. It has a deep, meditative groove, but also moments of creative release – as if each track is a performance being born right now.

Our music is influenced by world music, rock, downtempo, afro-house, analog, deep trance, and funk – but the precise definition remains fluid.

Between thick beats and soft psychedelia, between hypnotic repetition and a human breath – URSUL is a space where the audience doesn’t just listen, but undergoes an experience. From our music to the production, everything is done with love and, most importantly, with a human connection, which is the heart of URSUL.